BFIX

BFIX runs on a subscription-style, planned-maintenance model rather than one-off callouts, and that's a harder idea to sell in the first few seconds of a visit than "call us when something breaks." If the homepage doesn't make clear right away what's covered under a plan — A/C servicing, plumbing, electrical, masonry, cleaning, and more — a visitor defaults back to searching for a one-time handyman instead of understanding what BFIX actually offers.

Home maintenance requests are also often urgent: an A/C unit failing in UAE heat isn't something a homeowner waits a day to book. A slow-loading site or a request form with too many steps costs BFIX real customers, who simply go to whichever site responds fastest.

We built a faster-loading site with the full service breakdown surfaced right up front, so a visitor can see exactly what's included in a maintenance plan — and which trades are covered — without digging through subpages to find it.

The request flow was also shortened, so someone can start a service request in a couple of steps instead of hunting for a phone number, which matters most in the moments when the need is genuinely urgent.